About the Brand | AHMAD SHAH - LONDON

What started as a personal interest and passion for fragrance since early childhood became an eternal love of good fragrance and in my later age, I realized that all the perfumes I bought are synthetic, chemically produced and not pure. The adventure began to look for pure perfume oil.

I am well travelled, born & bred in Saudi Arabia, where the locals love their oud, so in pursuit of finding the purest oud oil for myself, I searched for the best oud oil from South East Asian countries and finally I discovered that Vietnamese oud is the best in class and quality.

The high end designer brands that I loved all sold oud but not the purest and most authentic form you can find in the world and therefore I did not get the true experience.

Our products use only the purest oud you can get from South East Asia and the pure aroma and scent is harvested to perfection to ensure you get the perfect oud experience that I did not have. I want to create not only a brand, but a story in which oud is written in it’s purest natural form for generations to love and to change the way oud is seen to become a luxury rather than a cheap chemically modified perfume.

It was an adventure and challenge for me to give you a high end luxury product experience.
If you like strong oud fragrance than you are at right place.
I have use the most rare and the highest-quality Agarwood Oud Oil.

My oud oil products does not contain Alcohol (Free) and no animal fats (therefore its Halal).
Please note: Eau de Parfum does contains Ethanol (denatured).

Unworried by profit margins, unlike the designer perfumes, I invest significantly in product quality.

Thank You.